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Lakshmi Rai (born 5 May 1989) is an Indian film actress from Bangalore, Karnataka, appearing in South Indian cinema. Since her debut in the Tamil film, Karka Kasadara (2005), Rai has appeared in many successful feature films.
Rai's most notable works in Malayalam-language films have been in Annan Thambi (2008), 2 Harihar Nagar (2009), Chattambinadu (2009), Evidam Swargamanu (2009) and Oru Marubhoomikkadha (2011), thus establishing herself in the Malayalam film industry.
Lakshmi Rai was born on 5 May 1989 in Bangalore and was brought up at Belgaum. She initially worked as a model before entering the film industry. She appeared in several television ads such as Sylcon Footwears, Josco Jewellers and Emmanuel Silks.
She made her acting debut in 2005 in the Tamil film Karka Kasadara. Subsequently she appeared in a number of Tamil films, including the comedy film Kundakka Mandakka (2005) opposite R. Parthiban, Perarasu's action-masala flick Dharmapuri (2006), and the romance film Nenjai Thodu (2007). In 2008, she began working in more serious films such as the drama film Velli Thirai, in which she played herself, and the action thriller Dhaam Dhoom directed by Jeeva. She received positive feedbacks forher portrayal of a lawyer in the latter. A review from Behindwoods wrote: "The latter (Lakshmi Rai) sizzles even as she is supposed to play the curt professional who is caught in the web of smuggling drugs". She won her first Filmfare Award nomination in the Best Supporting Actress category.
She made her debut in Malayalam in 2007, starring in Rock & Roll opposite Mohanlal. She was noticed by the film field although film was a commercial failure. She followed it up with several successful films such as Annan Thambi, 2 Harihar Nagar (2009), Evidam Swargamanu (2009) opposite Mohanlal, and Chattambinadu (2009) opposite Mammootty. She appeared in three Tamil films in 2009, Muthirai, Vaamanan and Naan Avanillai 2. In Vaamanan, she played a glamourous supermodel. In 2010, she was seen in three films. She made special appearances during song sequences in two of them, In Ghost House Inn and Pen Singam and portrayed a cowgirl in the Tamil western adventure film Irumbukkottai Murattu Singam.
Lakshmi Rai's first 2011 release was Christian Brothers opposite Mohanlal, which was a high commercial success. Her next two films were Tamil projects, the comedy horror Kanchana and the Venkat Prabhu-directed action thriller Mankatha, starring Ajith Kumar. She essayed a negative character in the latter, which was received positively by critics. Both films emerged high financial success. Following Kanchana's success, she was signed on to reprise the role in its Kannada remake too. Her latest release Arabiyum, Ottakavum, P. Madhavan Nairum opposite Mohanlal is declared superhit by trade. The year 2012 will see the release of the film Casanovva., Mayamohini, Adhinayakudu, Kalpana, and Thaandavam.
In many countries, including the United States, television campaign advertisements are considered indispensable for a political campaign. In other countries, such as France, political advertising on television is heavily restricted, while some countries, such as Norway, completely ban political ads.
Television was still in its experimental phase in 1928, but had future potential to sell goods.
The first television advertisement was broadcast in the United States on July 1, 1941. The watchmaker Bulova paid $9 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The 10-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over "America runs on Bulova time." The first TV ad broadcast in the UK was on ITV on 21 September 1955, advertising Gibbs SR toothpaste. The first TV Ad broadcast in the Philippines was on ABS-CBN in 1960, advertising Tide detergent powder. Until the early 1990s, advertising on television had only been affordable for large companies willing to make a significant investment, but the advent of desktop video allowed many small and local businesses to produce television ads for airing on local cable TV service.